MOOD STORY SS24

 

“My world was inhabited by chaos and a hectic going aimlessly.
From a chase of clock hands and moons… So I ran away.
Far away, where time flows slowly.
Where I can dance freely and barefoot.
Where silence allows me to listen to the pressing rhythm of my heartbeats.
Where the sky meets the sea, where blues blend.
Where the joy does not stop in the heart but invades my spirit.”

Feminine and confident, Jhenit’s woman is mostly free.
She dresses in colors, imagining to immerse herself in the intense and brilliant tones of flowers and nature, up to the soft and gentle shades of sand and sky.

An inevitable elegance, characterized by garments with soft, relaxed, and informal lines. From iridescent fabrics to light, soft, and airy chiffons, to the indispensable cotton fabrics.

Nature becomes the protagonist through prints of palms, flowers, and corals.
The SS24 collection represents the break of everyday life and monotony, overcoming the need to escape, to flee, to explore the beauty of the earth.