Jhenit is a project that is born from the creative spirit of an all-female team, strongly wanted by AM Style Srl, which for over a decade has been creating collections based on Made in Italy and on the enhancement of women’s curves. Jhenit’s primary goal is to propose to its consumers an always contemporary style, in line with current trends, but above all wants to be the protagonist of the wardrobe of a seductive and dynamic woman, who does not fear her curves but wants to enhance them and does it thanks to casual outfits for every day and more refined and glamorous looks for “important” moments.

The collections become an endless journey in constant balance between possible worlds that live in perfect harmony with the surrounding environment. The starting concept is the exaltation of feminine beauty, which has a very precise origin: the most beautiful sinuosities of Mediterranean culture. Attentive to the evolution of the Fashion System and everyday life, Jhenit proposes a new language that speaks through colors, textures and shapes, breaking the mold. Jhenit believes in women and beauty and knows how to make the dream a reality.